Wednesday, 30 June 2010

Smart prices or dumb punters

Out of the Middle Level - that sounds like the title of a missing volume in Lord of the Rings - and an immediate stop at Peterborough for provisions. (Why else would you stop there?) which meant a trip to the giant Asda.
Every time I find myself in one of these enormous food factories I begin to feel slightly queasy just looking at the industrial quantities of food - especially meat, all processed, sliced and packaged in identical weight vacuum packs. Now tell me, how can you get endless packs of bacon all with a juicy looking slice on the top and hidden at the bottom a fatty, grisly slice? How can twenty bacon joints all weigh exactly 1kg? Why are all the apples the same size and perfect shape?
The global food industry just doesn't bear thinking about for too long.
It doesn't worry you? Well think about Asda Smart Price (or Tesco Value for that matter). Temptingly cheap meat, eggs, veg etc. And what's wrong with that? Well I bought some Smart Price bin liners which turned out to be the smallest, thinnest bin liners I've ever seen. An eggshell would probably fall straight through. And SP paper napkins so flimsy a drop of bolognese sauce would probably dissolve one.
And if that's the corners they have to cut to smarten up the prices of not terribly important stuff then just what are they doing to produce the Smart Price stuff you actually eat?
I'll find out soon - we've got a Smart Price bacon joint in the fridge.
Moored tonight in the weir stream by Alwalton Lock, lost in the depths of the countryside but jut a couple of miles from Peterborough. Two River Nene locks done and 35 to go in the next six days.


Brian and Diana on NB Harnser said...

I am sure that Vicky will make that meat taste wonderful and even write about it.
The Peterborough Yacht Club used to be good for cheep diesel.

martha, max and me said...

I think you need to get star wonam over to your way of thinking too! can you get an organic veg box delivered onto a moving (all be it slowly) target!